SKAN attribution management
What this page covers
This hub covers SKAN attribution management for mobile games with a focus on structured workflows, reliable data handling, and consistent customer experience rather than one-off experiments.
You will see how to approach SKAN with clear processes, tools, and roles so your team, your MMP, and channels like TikTok work from the same, transparent measurement setup.
Use this section to explore how SKAN-related workflows can be organized so that attribution, client communication, and campaign operations stay predictable, auditable, and easy to scale.
What to choose
- Set up SKAN 4.0 correctly
- Learn how to build an event-based or mixed SKAN 4.0 schema in your MMP so TikTok and other channels receive live, learnable signals instead of blind revenue-only reporting.
- #skan-setup
- Connect TikTok and your MMP
Where to go next
Below you will find focused guides on SKAN 4.0 setup, TikTok–MMP integration, and cross-channel attribution workflows for gaming and iGaming titles. Use them as a practical reference to keep your measurement stable without promising guaranteed results or legal-level compliance.
Each child page breaks down one part of the process: from event-based schemas and signal quality to internal guardrails around privacy, data handling, and responsible campaign management across paid and organic traffic sources.
What matters
- Our SKAN attribution approach is based on real user acquisition practice for games: event-based schemas instead of revenue-only setups, stable TikTok learning, and consistent signals from all key channels.
- We apply the same focus on usability and reliability that underpins our performance marketing work when we design SKAN workflows, reporting structures, and client communication.
- This lets gaming and iGaming teams run SKAN-driven campaigns with clearer expectations, transparent data flows, and room to iterate without disrupting live performance.