SKAN and MMP setup for mobile games
What this page covers
This hub brings together Zorka.Agency services around SKAN configuration, MMP integration, and measurement setup for mobile games, so your team can focus on growth instead of manual reporting work.
You will find options that address KPI frameworks, SKAN schemas, attribution structures, and ways to connect creator, UA, and paid media activity into one consistent view.
Use this page to choose the path that best matches your current needs, from SKAN and MMP setup to ongoing attribution management, channel-level planning, and detailed reporting support.
What to choose
- You need clearer KPIs from impressions and clicks through to installs, FTDs, and retention, and want a structured way to report on performance across SKAN and MMP data.
- You are planning UA budgets across channels and want a repeatable framework that ties SKAN postbacks and MMP events to target KPIs and funnel performance.
- You are under internal pressure to justify creator and UA spend with transparent attribution data and want to reduce fragmented, spreadsheet-based reporting.
Where to go next
Below is a set of focused pages that go deeper into specific aspects of SKAN setup, MMP integration, creator activity, and acquisition for mobile games.
Each page helps you tackle a particular challenge, from configuring attribution and conversion schemas to campaign execution and reporting structures, so you can choose only what is relevant to your current roadmap.
What matters
- The focus is on building consistent KPI frameworks that connect upper-funnel activity with SKAN signals, FTDs, revenue, and retention, instead of isolated channel metrics.
- Reporting is designed to reduce fragmented, manual spreadsheets and bring together data from SKAN, MMPs, creators, affiliates, and paid media platforms in a more transparent way.
- Compliance and privacy are approached through internal guardrails such as GEO and age considerations, responsible messaging, and careful handling of analytics data, without promising legal guarantees.