SKAN and MMP setup for mobile games
What this page covers
This hub brings together how Zorka.Agency approaches SKAN and MMP setup for mobile games, from data flows and event mapping to campaign structure and measurement guardrails.
You will find focused pages that cover topics such as attribution setup, SKAN configuration, live ops campaigns, creator‑driven content, and how these pieces work together for reliable performance tracking.
Use this hub to jump to the topic that best matches your current task, whether you are planning SKAN‑ready campaigns, aligning with internal compliance processes, or refining how you measure and optimize results across MMPs and App Store data.
What to choose
- Explore how to connect App Store data, SKAN, and your MMP so in‑app events, cohorts, and revenue signals are tracked consistently and can be used for optimization and reporting.
- Look into creator and UGC‑style campaigns for games, and see how to align tracking links, postbacks, and SKAN windows so you can measure the real impact of these creatives on UA and retention.
- Focus on measurement, attribution, and internal guardrails, including how you structure SKAN campaigns, define KPIs, handle GEO or age‑based restrictions, and keep your reporting framework stable over time.
Where to go next
Below is a list of dedicated pages that go deeper into specific areas such as live ops campaigns, creator collaborations, attribution setup, and SKAN‑ready measurement planning for mobile games.
Each page helps you focus on a particular part of your workflow, from creative production and campaign structure to analytics, MMP integration, and internal compliance processes, so your team can review the details that matter without information overload.
What matters
- Zorka.Agency works with mobile game advertisers to set up in‑app attribution where SKAN, MMPs, and App Store data are used together to track rewarded, interstitial, playable, and other formats in gaming environments.
- The team pays attention to how optimization models, privacy rules, and KPIs evolve, so SKAN setups, MMP integrations, and campaign structures can be adjusted instead of relying on static configurations or a single data source.
- In its own operations, the company follows clear internal processes and guardrails for data handling, analytics, and reporting, while avoiding legal or financial guarantees and keeping compliance framed as responsible, risk‑aware workflows.