Performance based
What this page covers
In performance-based marketing, brands and agencies need clear rules to work effectively together. This hub explains what to align on in advance so expectations, goals, and responsibilities are transparent from the start.
Here you will find guidance that reflects how performance-based work is structured: from choosing the right agency model to preparing your product, website, and internal team for collaboration.
Use this page to navigate to focused topics where you can explore selection criteria, preparation checklists, and what should be checked on your website and tracking stack before performance campaigns begin.
What to choose
- You want to understand how to choose a performance-based partner and what criteria to review before signing a contract or launch plan.
- You are preparing for performance work and need a simple checklist of what to set up on your side, on your website, and in analytics tools.
- You already work with an agency and want to verify current arrangements, processes, and expectations against practical best-practice checklists.
Where to go next
Below is a set of dedicated pages that go deeper into specific aspects of performance-based marketing and advertising. Each one reflects a particular angle: from agency models to digital marketing formats and collaboration setups.
Open the page that best matches your current task: selecting a performance-based agency, clarifying digital marketing services, or exploring how performance-based advertising and company-level support can be organized for your brand.
What matters
- The focus of this hub is performance-based collaboration, where both sides agree in advance on goals, expectations, and how results will be measured and reported.
- You can use the linked sections as practical checklists: what to verify on your website and tracking, how to prepare for work, and how to assess whether an agency setup fits your needs.
- If you want to discuss how these performance-based approaches could apply to your brand, you can reach out using the contact link on this page for a conversation with Zorka.Agency.