Market research on companies
What this page covers
Market research on companies
Market research on companies helps brands understand how audiences actually notice and remember their communications across channels, formats, and platforms, instead of relying only on assumptions about visibility or standard media metrics.
Studies of the attention economy show that bright, engaging ad formats such as carousel and HTML creatives can significantly improve brand recall, and that effective exposure is not limited to the very top of a page or first screen in a feed or store.
For gaming and iGaming brands, this type of research clarifies which touchpoints in the user journey really drive awareness and interest, so you can plan launches and UA campaigns around proven attention patterns rather than guesswork.
In brief
- Understand how your brand is really noticed
- We analyze which formats, placements, and messages actually attract attention and are remembered, instead of relying on assumptions, viewability alone, or basic impression counts.
- Optimize creatives and placements
- Based on attention data, we recommend brighter, more engaging formats (for example, carousel and HTML) and effective positions beyond just the top of the page or first screen.
What to do
Our market research on companies focuses on how audiences actually see and remember your communications across digital environments. Using insights from large-scale attention studies, we evaluate the impact of different formats, from static banners to rich carousel and HTML creatives, and compare performance across desktop, mobile, and in‑app inventory for gaming and iGaming brands.
Instead of judging effectiveness only by impressions or position at the top of the page, we look at real memorability in various placements: upper, side, and lower blocks, as well as second and third screens or deeper feed positions. This is especially important for less known titles or new operators, which may perform better in the middle of the user journey, while major franchises and well‑established brands can achieve more even results across multiple touchpoints.
Based on this analysis, we build practical recommendations: which formats to prioritize, how to distribute budget between placements, and how to adapt creatives for different levels of brand awareness and lifecycle stages. As a result, your campaigns are planned around proven attention patterns, not assumptions, and support stronger brand recall and more efficient user acquisition in real conditions.
What to keep in mind
Attention and memorability are not guaranteed by being at the very top of the page or first screen. Research shows that upper banners can be remembered at the same level as side and lower placements, on both desktop and mobile. For some brands, especially niche or emerging gaming and iGaming projects, second and third screens may even work better, because users interact with them in the middle of their journey.
Bright, dynamic formats such as carousel and HTML creatives usually demonstrate higher brand recall, but they also require solid production and clear messaging. If the creative idea is weak or misaligned with the audience, even an engaging format will not compensate for it. For well‑known advertisers, the effect of placements is more evenly distributed, while for lesser‑known brands the choice of position, format, and message is critical and should be tested before scaling.
Our conclusions are based on aggregated attention‑economy data and cannot be copied blindly to every campaign. We recommend using them as a framework for hypotheses, then validating on your own audiences through A/B tests, media audits, and post‑campaign research to confirm which combinations of formats, placements, and messages work best for your company and specific gaming or iGaming titles.