Igaming user acquisition agency
What this page covers
Igaming user acquisition agency
Partner with an iGaming user acquisition agency that treats growth as a full-funnel process: from strategy and monetization to creative briefs, launch, and scaling of campaigns on major traffic sources like Facebook and TikTok.
With more than a decade of hands-on UA and arbitrage experience and dozens of projects behind us, we focus on systematic, stable growth rather than short spikes, combining performance discipline with a clear view of player behavior over time.
In brief
- We run iGaming user acquisition as a full-funnel process: strategy, monetization model, creative briefs, launch, and systematic scaling on Facebook, TikTok, and other major channels.
- With 10+ years in UA and arbitrage and over $130M in ad spend managed, we focus on disciplined, KPI-driven growth instead of short-lived spikes, while respecting iGaming risk and compliance limits.
- You get hands-on expertise plus clear reporting on cohorts and player behavior over the year, so you can balance volume, retention, and risk across GEOs and player segments.
What to do
Our iGaming user acquisition approach is built around disciplined performance and a deep understanding of player behavior. We start with strategy and monetization: defining GEO and audience priorities, payback windows, and risk guardrails that fit your internal rules. From there we translate the strategy into detailed creative briefs and testing plans for Facebook, TikTok, and other paid channels, so every new campaign has a clear hypothesis and KPI targets.
Execution is fully managed: we launch, optimize, and scale campaigns, continuously reallocating budget toward the best-performing cohorts and creatives. Having managed over $130M in ad budget and worked with dozens of projects, we know how to combine arbitrage-style rigor with long-term growth thinking. Seasonal patterns in iGaming are built into our planning: we adapt acquisition and retention tactics to periods like winter and spring, when motivations and risk profiles of players shift.
You can engage us in different formats: from running UA end to end (strategy, monetization, creative briefs, launch, and scaling) to paid audits and consultations of your ad accounts in English or Russian. For teams that need a deeper partnership, we can step in as a co-founder-level growth and UA owner, taking responsibility for the full acquisition and optimization block.
What to keep in mind
This approach is designed for iGaming teams that need disciplined, KPI-focused growth under strict internal rules on GEOs, age targeting, and responsible messaging. If you expect aggressive volume at any cost or are not ready to respect iGaming risk and compliance constraints, this model will not fit. We work best with operators and growth leads who want transparent reporting on traffic quality, cohorts, and FTD-related metrics, and who are ready to iterate on creatives and funnels based on data.
Our focus is on systematic, stable growth rather than quick spikes. That means we pay close attention to attribution complexity across affiliates, paid UA, and creator traffic, and we factor in how player behavior changes over the year. For example, winter often brings higher daily activity and spend, while spring can surface more high-rollers and higher self-exclusion risk.
If you are looking to switch from an underperforming agency that misses agreed KPI targets, lacks transparency, or moves too slowly with creative testing, our process and experience are built to address exactly these issues. We bring structured experimentation, clear communication, and realistic planning so you can scale with more confidence and control.