Gaming marketing agency selection scorecard for launch and UA teams
What this page covers
Gaming marketing agency selection scorecard for launch and UA teams
Use this scorecard to compare gaming marketing agencies before a launch, UA push, or always-on growth program.
Focus on evidence your team can review: strategy fit, creator marketing, performance media, creative production, analytics, and communication.
In brief
- Score each agency on gaming fit and measurable campaign planning before you compare broader service claims.
- Separate influencer marketing, performance media, creative production, and analytics so strengths and gaps are easy to see.
- Ask for relevant samples, such as creator briefs, video concepts, ad creatives, reporting examples, and launch planning workflows.
What to do
A practical agency selection scorecard should make comparison simple and repeatable. Include categories for genre and platform experience, launch strategy, creator sourcing, paid media planning, creative production, KPI setup, reporting, and communication cadence.
For creative and creator evaluation, look for clear process detail. Strong responses should explain how concepts, scripts, storyboards, UGC-style assets, platform adaptations, and localized creator briefs would be developed, reviewed, and tested before spend scales.
Keep scoring tied to what your team can verify. Instead of broad promises, ask each agency how it would handle your launch brief, forecast key metrics, choose channels, manage budget pacing, test creatives, report results, and separate influencer work from performance UA execution.
What to keep in mind
This page is best used when a launch, marketing, or UA team needs a structured way to compare gaming agency options. It does not guarantee that any agency will fit a specific title, budget, timeline, channel mix, or market requirement.
The scorecard should stay evidence-led. It can cover research-led strategy, influencer and creator work, creative production, performance marketing, analytics, and campaign management, but each item should be checked against the agency’s real experience and proposed plan.
For gaming or iGaming teams, adapt the scorecard to the brief before using it. Add the title, platform, genre, target market, launch timing, compliance or messaging guardrails, required creative formats, KPI targets, and decision owners.